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Rankin directs an sexual homage to same-sex wish for his S&X unisex aroma

Fashion, Design & Style Life

Rankin directs an sexual homage to same-sex wish for his S&X unisex aroma

December 8, 2017
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Sex, sensuality and freedom take centre stage within a new campaign for Rankin’s limited edition fragrance, which has been made by Azzi Glasser of The Perfumer’s Story.

The Full Service experience conceived a three-part series for Rankin’s unisex smell S&X, which is described by simply Azzi as “a hedonistic symphony of notes that find out the story of the touch of bodies, the beauty of skin in skin and above all long lasting memories. ”

That is certainly mirrored in the sensual films unveiled this week to highlight the concept that S&X is for everyone.

Two men explore each other’s bodies in an “erotic honor to the flesh” in one of the images, which you can watch below.

A second one focusses on the female form, although a third is dedicated to the elders, showing that desire has no age limit.

“We’re never finished with a concept, ” said The Full Service staff. “Our ideas are constantly changing, always changing.

“This period we wanted to work the idea of general sexuality into the S&X diathesis. It’s an important message to translate to the world and our unisex perfume was your perfect platform for it. ”

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